Vitamin C is one of the best anti-ageing ingredients that can be delivered through serums and topical skincare products to achieve glowing, smooth and hydrated skin. Found in citrus fruits and vegetables, Vitamin C (L-ascorbic acid) is needed for the growth and repair of the skin and aides the formation of collagen.

It is rich in antioxidants and has anti-inflammatory properties which can help to reduce redness, triggered by oxidative stress which may be caused by free radicals. Free radicals are environmental aggressors that trigger the skins inflammatory response. They cause significant damage to the skin including the appearance of sagging skin and dark spots.

Vitamin C has shown to inhibit melanin production resulting in the reduction of pigmentation and helps to fade the appearance of age spots, in turn it enhances the skins brightness and luminosity.

Vitamin C also plays an essential part in collagen synthesis this can be key when fighting the signs of skin sagging and ageing as a result of oxidative stress. Vitamin C encourages new collagen production and also helps to protect collagen that the skin has already produced.