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Serums

What is a serum?

Skincare serums usually have a much higher concentration of active ingredients to deliver to the deeper layers of our skin. They can be more expensive than moisturisers due to their potency and efficacy.

What are the benefits?

Serums can be useful in the protection from free radical damage. Free radicals are the environmental aggressors that lead to premature ageing, sun damage and wrinkles. Vitamin C is a powerful antioxidant that can neutralise free radicals when they encounter the skin, making a Vitamin C serum perfect for keeping the skin youthful, soft and supple. Ferulic acids, Resveratrol and Vitamin E can help prevent oxidative stress that it is caused by UV exposure.

Some serums are fantastic for calming a reactive and irritated skin,  to reduce redness flare ups and breakouts. Serums can be formulated to be absorbed quickly making them beneficial for oily breakout prone skin as they will not leave a heavy residue.

Am I suitable?

There is a serum for everyone, however the potency of some active ingredients may be a little too strong for sensitive skins and may need working up to.

There are many different types of serums that can have many benefits bespoke to skin type and concern. Serums usually have hydrating acids such as hyaluronic acid and vitamins. Apply post cleanse and before moisturising.

Top Tips

View all of our Serum

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Jane Iredale PureBrow Precision Pencil – Ash Blonde

Original price was: £27.50.Current price is: £19.00.
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Heliocare Advanced Gel SPF 50

Original price was: £22.00.Current price is: £18.50.
Sale!
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Jane Iredale Starter Kit (3 Different Kits available)

Original price was: £60.00.Current price is: £44.00.

Heliocare Ultra Capsules

Original price was: £31.00.Current price is: £26.50.

Heliocare 360 Fluid Cream SPF 50+

Original price was: £31.00.Current price is: £26.29.

SkinCeuticals A.G.E. Interrupter Advanced

Original price was: £175.00.Current price is: £129.99.

SkinCeuticals Ultra Facial UV Defense SPF 50 30ml

Original price was: £45.00.Current price is: £33.99.

Jane Iredale Magic Mitt™

Original price was: £19.00.Current price is: £16.99.

Heliocare 360° Water Gel SPF 50

Original price was: £31.00.Current price is: £25.99.

Jan Marini Antioxidant Physical Protectant SPF 30 Untinted

Original price was: £58.00.Current price is: £52.00.

Jan Marini C-ESTA Cleansing Gel

Original price was: £42.50.Current price is: £36.99.
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iS Clinical Poly Vitamin Serum

£69.00£101.00

Jan Marini Antioxidant Daily Face Protectant SPF 30

Original price was: £58.00.Current price is: £51.95.

Heliocare Gelcream Colour Brown SPF 50

Original price was: £28.00.Current price is: £26.29.

Jan Marini Bioglycolic Face Cream

Original price was: £95.00.Current price is: £83.99.

Jane Iredale Reflections Lip Gloss Kit

Original price was: £28.00.Current price is: £20.00.

SkinCeuticals Phyto Corrective 30ml

Original price was: £75.00.Current price is: £58.29.

NeoStrata Skin Brightener SPF35

Original price was: £69.00.Current price is: £35.00.

NeoStrata Mandelic Clarifying Cleanser

Original price was: £33.00.Current price is: £22.49.

NeoStrata Smooth Surface Glycolic (Daily) Peel

Original price was: £69.00.Current price is: £43.99.

Jan Marini Bioglycolic Facial Cleanser

Original price was: £43.00.Current price is: £35.99.

Jan Marini Age Intervention Eye Cream

Original price was: £75.00.Current price is: £68.50.
Sale!
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Acids are commonly used in skincare and there are so many on the market that it can be confusing to know how and when to

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